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Malcolm Turnbull has pledged communications from his government will likely be "searching for to persuade as opposed to in search of to lecture". Miranda Ward spoke to lobbyists and political consultants about what went wrong for Tony Abbott and what we can easily expect to view with the new Primary Minister.

Mumbrella is bound from the benchmarks of apply on the Australian Push Council. If you think the criteria may have already been breached, chances are you'll technique Mumbrella alone or Call the council by email at or by cellphone (02) 9261 1930.

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Susan Redden Makatoa, Ogilvy Community Relations team handling director of company and lobbyist, told Mumbrella: "This really is about, to coin a cliche, correct two-way engagement, it's actually not about lecturing from the rooftops and that is exactly where folks fell down.

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